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Dublin-based travel agency Sports Travel International unveiled a refreshed identity and new-look website as it official became known as Sports Tours International – Ireland.

In a landmark move for Ireland’s leading running tour operator, the business has consolidated its brand identity with sister company Sports Tours International UK, founded by Irish international marathon runner Vince Reagan in 1973.

By overhauling its brand and digital presence, Sports Tours International – Ireland intends to make it even easier for dedicated amateur athletes across Ireland to plan bucket-list trips to the most prestigious mass-participation events on the planet. These include the six Abbott World Marathon Majors (Tokyo, Boston, London, Berlin, Chicago, and New York).

Sports Tours International’s Chief Executive Officer, Tim Przybysz said:

“For 30 years, we’ve been privileged to celebrate life-long memories and incredible experiences with runners across Ireland.

“More so now than ever, community is at the heart of what we do. We believe our new visual identity provides a platform to tell the incredible stories of our customers and celebrate the shared endeavour of every member of Team Sports Tours.”

Sports Tours International is a strong advocate of promoting and delivering active and healthy lifestyles and the benefits of exercise for improving health and wellbeing. Its founder, and Irishman, Vince Regan started organising trips to international marathons back in the 1970s.

The Dublin-based team coordinates entry, accommodation and comprehensive logistical support as amateur athletes take on the most important physical challenges of their lives, raising millions of pounds for charitable causes in the process.

The business is also the official Irish partner to Club La Santa in Lanzarote – Europe’s no.1 sports resort – coordinating dream escapes to Lanzarote for active holidaymakers lured by the promise of guaranteed sun, world-class sports facilities and an extensive leisure and wellbeing offering.


Established in 1973 Sports Tours International Ireland is Irelands leading tour operator in the mass participation events sector. With offices in the UK and France, the group is fully owned by BetFred Chairman, Fred Done, and the business posted record turnover in 2022/23 as they rebounded strongly from two years of disrupted trading during the pandemic.

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